Curlicue's story

Curlicue's Story

Curlicue was born from love, necessity, and a lifelong passion for natural hair care. Since Winnie was a little girl, she had been creating her own natural hair concoctions, experimenting with plant-based ingredients to nourish and strengthen her curls. When she became a parent, her passion turned into a mission—the goal was safe, chemical-free products that truly worked, especially for her baby’s delicate curls.

So, she created one.

Curlicue isn’t just a haircare brand—it’s a labor of love. With ingredients like hibiscus and bamboo extract, our formulas are designed to strengthen hair, reduce hair fall, and keep curls hydrated. What started as a personal journey has now grown into a movement, empowering people to embrace and care for their natural hair with confidence.

Meet the Founder

Curlicue was founded by Winnie Simpkins, a U.S. Army veteran who knows firsthand the struggles of maintaining natural hair while in the military. The lack of access to quality, plant-based products made hair care a constant challenge, fueling her passion for creating solutions. Now, as the formulator behind every Curlicue product, Winnie combines her experience, research, and love for natural ingredients to develop powerful, nourishing formulas that support strong, thriving strands.

Now, I'm sharing my lifelong love for natural hair care with the world. Because strong, thriving strands shouldn’t be a luxury—they should be the standard.

 

Welcome to Curlicue, where every strand tells a story of strength, care, and love.